Too many thoughts (and not enough time) to even begin. It starts with a public that has no idea of value in furniture. Most young people are happy to throw away cheap crap in three years only to replace with cheap crap that they’ll throw away in three years. If one could manage to find customers who want things that will outlast them, that would be a start.
The “No veneer in here. Solid Oak furniture” brigade had their TV advert pulled by the Advertising Standards Authority recently. Their table legs were found to be cheap wood covered with an oak veneer!
The TV advert for DFS is quite funny. Their ‘Furniture Craftsmen’ have just the ONE saw, ONE plane, and a single hammer between them, in the tool cupboard in the background. When Paul said “minimal hand tools”, DFS really took him at his word!
I grew up in the largest Amish/Mennonite community in the world. My whole life I seem how people flocked there to purchase handmade wood products and pay a nice price for them. In reality, they where not handtool made like the people thought. Most of the Amish shops had power tool (mostly air driven) that would make any power tools user drool. It is all in the way you market your product. There is a segment of the population that will pay for handcrafted/old world produce. You just have to market it right.
I have thought about going back and setting up a shop and making things in the window as people walk by. Handtools only of course.
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